🤝 Sponsor Money Feelings
A newsletter about money, for people who hate talking about money.
Money Feelings is the money psychology newsletter read by 2K+ in 83 countries, and the only personal finance newsletter to appear in the Top 100 Rising in Health and Wellness on Substack.
It’s a space for people to explore their relationship with money like humans, not spreadsheets, and to reframe personal finance through the lens of emotional insight, cultural context, and human complexity.
It’s about understanding why we do what we do with money + building a healthier relationship with it.
Every other week, I share insights from financial psychology, behavioral science, real-life stories, expert interviews, and tools built for deep thinking and active learning.
Money Feelings in Figures (as of June 2025)
2,121 free subscribers
In 83 countries
Average open rate: 52%
Average number of views per post: 2,271
Average monthly views across all posts: 9,484
39 paid subscribers
Sponsorship Options
The Free Option
Offer a discount, freebie, or exclusive deal to my paying subscribers, and I’ll feature you in The Paid Corner, the section of Money Feelings reserved for the most engaged readers.
You get:
✔️ Visibility with a niche, deeply engaged audience.
✔️ A simple way to test your offer with my community.
You pay: $0
Brands who’ve already participated:
💜 Vespot
💜 The Trauma of Money
💜 Indyx
💜 RiseUP
The Spotlight Option
Want more visibility and a more personal endorsement? You can sponsor a full edition of Money Feelings, and I’ll feature your brand in the intro of the newsletter.
You get:
✔️ A dedicated paragraph introducing your brand.
✔️ Delivered with the same tone and care as the rest of the newsletter.
✔️ Optional link, discount, or CTA.
✔️ Seen by 2,000+ subscribers and ~2,300 readers per post.
✔️ Visibility on LinkedIn where I promote all Money Feelings’ newsletters.
✔️ Visibility on Substack Notes (Substack’s equivalent of a Twitter feed).
✔️ Long-term visibility, as the newsletters remain online on Substack, and I regularly reshare them in smaller parts through Substack Notes.
You pay:
🟣 €300 for 1 edition
🟢 €550 for 2 editions
🟡 €750 for 3 editions
The Custom Option
Want to co-create something together?
My specialty lies in crafting psychoeducational content and tools designed for deep reflection and active engagement.
And I love to help people:
Actually follow through on the things they say they want to do with their money
Move from compulsive spending to conscious (still joy-full) decision-making
Take care of their Future Self (save + invest)
Overcome procrastination even about the most daunting money tasks (retirement planning, helloo)
Unlearn toxic money beliefs and rewrite their own rules
Testimonials
🟣 Really enjoying this deep, thoughtful approach to self-enquiry around money and all the things that come with it!
🟣 Pauline: I use economics to inform personal finance decision-making, and less told is the amazing connection between the numbers and individual preferences, the humanness underlying choices. You do the latter very well. I look forward to learning more as one of your paid subscribers.
🟣 really enjoyed reading this framing — and I feel it in my bones!
🟣 Just discovering you, your newsletter and your questionnaire with this post: I love your writing style! And now I want to ask my bank account what he thinks of me.
🟣 These newsletters are amazing tbf. Kudos to you.
🟣 I’m so excited to explore money psychology with you. My annual subscription was my Christmas gift for myself. Thanks for the awesome work.
🟣 I read the title and immediately replied ‘Yes!’
🟣 This is a fab post. I'm so glad I kept it in my inbox to come back to when I had time. You have set the tone brilliantly – and without any of the condescending undertones we so often see when it comes to speaking about ill conceived spending habits.
🟣 Loved this! Learned a lot :)
🟣 This is brilliant, as always. I’m seeing my best friend tomorrow and will definitely mention these exercises and will ask her to do it together. Thank you for your amazing work!
🟣 You just gained a subscriber! I love money, love discussing it, love reading about it, and love hearing personal insights delivered in a conversational tone. Money is at the heart of everything, yet so few women discuss it. Let's change that.
🟣 I loved this so much! I’ve been talking a lot this year about how as a writer I dont envision myself ever not working on my craft, and seeing the fear on my newly-retired parents’ faces. I feel very understood in this piece, and a lot less lost!
🟣 As someone who has close ties to France, I really appreciated your reflection. There are definitely ways I think and act with money that can be linked back to the French influence. Paying for things in cash, being slow to invest etc…
🟣 I wish I had read that when I was a shopping addict...! Still worth it today, I finally understand why I used to struggle to get out without a podcast (which, by the way, I was not even really listening). Is it possible that this addiction also impacts our ability to (not) handle frustration?
Thanks, Pauline, this was one of my best read since few months!
🟣 Such an excellent post, Pauline. I don’t really buy many physical things, but I’ve literally just been scrolling through my Kindle app listing all the books I’ve bought but haven’t (yet) read. Definite dopamine hit when I get them, even though I don’t think I’ll ever have time to read them all 😬
🟣 Super interesting. I have also lived half my life outside of my natal country and have lived in 4 different countries and I had not thought about how the culture around money and finances can have so much influence without even realising it that much. This is something I will definitely consider more closely and reflect how I have been impressed by the local beliefs over the years.
🟣 A high-quality newsletter, with topics that spark our curiosity and allow us to learn about aspects of our personality we knew nothing about. I love it! It's original, dynamic, and motivating. Thank you, Pauline.
🟣 I thought it was such a lovely, interesting piece. So glad you wrote it!
🟣 A fresh perspective into our spending habits and great work!
Interested in Sponsoring Money Feelings?
👉 Email me at moneyfeelings@substack.com or message me on Substack:
Pauline 💜
