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Great post, Pauline! My take is that if you knew your annual cap spend, an amount informed by your highest sustainable living standard, spending moments would be put in perspective. You might binge in the moment or for a month, but you will pause and breathe. Know there is an annual, optimal cap amount and not suffer after-binge guilt because it likely will be okay. Where does the cap come from? That is my niche: economics-based personal finance.

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The parallel with Ozempic is interesting.

I heard that the O effect wasn't that it made you less hungry but that it quieted the "food noise" so there's possible applications for any and all addictive behaviours I suppose? Food, spending, drugs etc.

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